The Ideal Customer Essays - Nordstrom, Michael Kors,

The Ideal Customer Lighthearted, audacious, and constantly prepared to have a great time, is the manner by which I would portray the kind of client that would shop in my store. She's between the ages of 15 and 22, the ideal time to explore different avenues regarding individual style and face challenges with her closet. Living in suburbia of Seattle, this client is upper white collar class and has an occupation, yet at the same time gets going through cash from her folks. She can blend the ideal find from Forever 21 with a progressively costly thing from any semblance of Michael Kors or Free People. Her easygoing clothing comprises of True Religion pants, a Juicy Couture velour coat, and Ugg boots. Regardless of whether in secondary school or in a sorority at Washington State University, these young ladies consistently need their garments to be tasteful and fun. I grew up with this client living only outside of Seattle my entire life and went to class with them. These young ladies visit stores like Nordstrom and are not hesitant to be remarkable regardless of whether they are simply going to secondary school for the afternoon. These young ladies drive dark BMWs and consistently have impeccable nail trims. On the ends of the week they go downtown Seattle with their lady friends for supper and perhaps hit up one of the numerous 18 and over clubs. Spring break is constantly spent in Cabo, and mid year implies an excursion to Hawaii or a Cruise to the Bahamas. To make the search for my store I drew motivation from my 17 and multi year old sisters and from the individuals I went to secondary school with. I needed to make a store that I, myself would be eager to shop in. For my portfolio pieces, I had my sister model garments from our consolidated storerooms. Accordingly, all that you see has really been worn by the clients I would need shopping in my stores.